If there’s one thing you should invest in when starting a blog, it’s a quality keyword research tool.
When you’re starting out, you may not want to pay out for a premium keyword research tool like Long Tail Pro or SEM Rush. But don’t worry, KeySearch is a good alternative.
This KeySearch review is going to walk you through the features that KeySearch has to offer.
I will demonstrate how it all works, and what you need to do to use this data to outsmart and outrank your competitors, even if you’re brand new to blogging and building online businesses.
KeySearch was founded in 2015 by Dan Pfeffer.
After starting out as a simple keyword tool, KeySearch has grown to include a whole range of other SEO and digital marketing tools designed to help bloggers and small businesses grow online.
It includes everything you need to find profitable keywords that you can rank for. It also includes competitor analysis tools, rank tracking, backlink analysis, and more.
Best of all, it’s remarkably easy to use. Even if you’re a complete beginner you can start using KeySearch to find profitable keywords in your niche. It’s useful for working on strategies to outsmart your competition.
As well as its paid plans, KeySearch also has a range of completely free SEO tools that anyone can use. They are all web-based, so there’s nothing to download, and you can start using them right away.
These are the main features you get with a KeySearch plan:
- Keyword research
- Competitor analysis
- Explorer (domain overview)
- Rank tracking and intelligence
- YouTube research
- Content assistant
These features are everything you need to get started with SEO as a blogger or a small business.
Let’s dive into each of KeySearch’s features to see how they work, and how you can use them to grow your business.
KeySearch’s keyword research tool is refreshingly simple to use. To get started all you need to do is enter a seed keyword in the search box. Select the location you want data for and you will be given a list of up to 700 related keywords.
Each of the keywords in your results is given a difficulty score: The higher the score, the more difficult it will be to rank for this keyword.
The keyword difficulty score is color-coded, so you can see at a glance which words will be easy to rank for and which ones to stay away from. It also gives you PPC and CPC data for each keyword.
As well as providing you with the list of related keywords, you will be shown search trends for the past 12 months, and a search engine results page (SERP) analysis.
KeySearch has a database of over 1 billion keywords, giving you endless opportunities to find profitable, low-competition keywords ideas that you can rank for. You can check up to 200 or 500 keywords each day, depending on which plan you are on.
In order that you don’t waste all of your credits on the first search, the difficulty score of each keyword idea isn’t revealed until you click on it. This allows you to filter out low-volume keywords that you aren’t interested in checking before you waste your credits.
HOW TO FIND LONG TAIL KEYWORDS
Longtail keywords are a vital part of the SEO strategy for bloggers and niche site builders. Not only are these longer, more specific keywords easier to rank for in general, but they can also help you attract the right visitors and buyers to your website.
KeySearch makes it easy to find longtail keywords using its filtering feature. As an example, I’m using the seed keyword ‘Cat Bowls’, and I’m going to show you how to find longtail keywords with buying intent around this word.
I have filtered the keywords to include a minimum of four words per long tail keyword. I also filtered the monthly search volume to only show words with at least 100 searched a month. Once you have set your filters, click ‘filter’ and it will narrow down your results.
If you want to go one step further, you can add additional keywords into the keyword section, to only show keywords with buyer intent. For example, you could include the word ‘best’ to find people searching for the best cat bowls.
Now you can see the results are only showing keywords that include the word ‘best’.
The people searching for these keywords are clearly looking to buy bowls for their cat. All of the results that are left after filtering are low-competition, long-tail keywords that would be easy for a relatively new site to rank for.
Once you have found your ideal keywords, you can select them, and save them to a list. You can create as many keyword lists as you like, and save them so they will be there for you when you are ready to create content.
On the main keyword research page, you will also find a SERP analysis section. Click on any of the keywords you want to check, and you will be shown the top 10 results on Google.
Again, this section is color-coded, with anything that could be easy to outrank shown in green, and the harder, higher authority sites in red. As you can see in the screenshot above, I have selected the keyword ‘best cat bowls for messy eaters’, which has given me the top 10 sites ranking for this keyword.
The first two columns are page authority (PA) and domain authority (DA). You can see on this page that some sites with a lower domain authority are managing to rank in the top 10 search results. This is great news, as it means even newer sites have a chance at ranking for this keyword.
The ‘links’ column enables you to see exactly how many backlinks your competitors have to each article, so you can see exactly what you would need to do to outrank them.
The explorer on KeySearch is essentially an in-depth webpage audit analyzer.
You can input any URL (your own or your competitor’s) and you will be shown the domain strength, keyword score to target, backlinks, and referring domains. It also shows you the top competitors, top referring domains, anchors, and the organic keywords the site is ranking for.
If this is your own site, ‘the score to target’ number is particularly helpful when you are doing keyword research. This enables you to quickly filter out any words that will be too difficult for you to rank for.
You can click on each area to see it in more depth, but this page gives a good ‘at a glance’ overview of a domain.
KeySearch’s competitor analysis tools are perfect for anyone who wants to learn from their competitor’s strategy. By reverse engineering a strategy that’s already working for someone else in your niche, you can save yourself a lot of time and money.
The main competitor analysis tools included with KeySearch are:
- Backlink checker
- Organic keywords
- Competitor gap
- URL metrics
- Page analyzer
Let’s start by looking at the backlink checker tool, to see how it works and why you should be using it in your SEO strategy.
The backlink checker tool makes it easy for you to see where your competitors are getting their backlinks.
All of these sites linking to your competitors could also link to your site. This will help to boost your own domain authority, which, in turn, will help you rank for more keywords. You can use this information to target the strongest websites for guest posts of your own.
This tool shows you the exact page on your competitor’s site, as well as the anchor text, and the domain strength. It will also show you which links are follow links, and which links are no-follow links.
The organic keyword checker shows you exactly which keywords your competitor is already ranking for.
You can use this tool to see which keywords are bringing them the most traffic so that you can target them for your own keyword strategy.
Initially, the results show you the keywords in order of position in the SERPs. You can easily change this by clicking at the top of any of the columns to see the results in a different order. I always change it to show the keywords that are driving the most organic traffic first to get some quick wins.
The competitor gap feature allows you to quickly and easily find keywords to target that you aren’t already ranking for.
The tool has two search bars.
On the left side, you can add up to three websites whose keywords you want to check. On the right, you enter your own website or another website you want to check. You will then be given a list of the keywords that the first three sites are ranking for that the other site is not.
This is a great resource if you are pitching guest posts to a particular website. You can show them keywords that their competitors are ranking for but they aren’t, and then offer to write a guest post around that keyword.
The URL metrics feature allows you to check the URL metrics of up to 20 sites at once.
It gives you all the information you need to know about a URL, including:
- Page and domain authority
- Domain strength
- Total backlinks including dofollow and nofollow links
- Alexa rank
- Number of ranking keywords
- Estimated traffic to the site.
This feature is very useful if you are looking for sites to guest post on, as you can see which sites are the highest authority and have the most traffic.
The Page Analyzer feature will give you a full SEO review of any URL that you want to check. It will give the webpage a score out of 100.
As with the URL metrics, it gives you: